The marketing industry is vast and is growing year up on year. With different marketing avenues coming in to play, there is always a need to people within the marketing industry so it is often thought of a very sustainable industry to get in to.

Some people that work in marketing have a wide knowledge of lots of different marketing avenues to include online and offline marketing. Other individuals specialise in one or two areas such as social media marketing or search engine optimisation.

When training to be a marketing consultant you will need to decide if you want a broad knowledge of all aspects of marketing or if you would rather focus on one particular style. Many marketing companies will employ a range of people that have experience in different areas, so as a company they can offer all the services to their clients without them having to go elsewhere.

It is very important to stay up to date with changes not only within the marketing sector but also within your clients industry. You will need their help to do this especially if you work with clients in a number of different industries. This will allow you to be proactive when it comes to marketing strategies rather than reactive.